The second week of August was busy in São Paulo. One of the biggest urban festivals in the world celebrated its sixth edition with more than 300 events in around 120 places in the city: Design Weekend.
The objective of this very important event is to promote and debate the culture of modern design, as well as its relationship with other sectors, such as architecture, decoration, fine arts and technology.
If you work or are interested in any of these areas, you need to know the main innovations and trends brought by Design Weekend that promise to mark the 2017/2018 season. Check out:
1. Sustainable parts
When it comes to modernity and innovation, sustainability is rarely left out. And no wonder: through an eco-efficient project, various modern solutions for decoration, design and architecture can have an extra use — optimizing the beauty of the space and valuing environmental awareness.
To stimulate the industry and show that design is everywhere — and not something unattainable — the aim of one of Design Weekend’s most powerful trends was to connect the creative universe (including craft techniques) to the world of production.
This edition was marked by rougher pieces, especially in their more organic and natural forms, such as the wooden furniture of the Acre Made in Amazônia project, responsible for the exhibition of armchairs, tables and chairs that prioritize this type of composition and value any environment.
Another highlight was the work of designer Paulo Goldstein, who reuses furniture fragments, raw materials and broken objects to repair or create new pieces, such as chairs that use tree stumps as a seat or a lamp repaired with the use of a wooden pulley.
To further enhance the event’s originality and environmental concern, debates on the use of bicycles as an alternative to improve urban mobility have always been greatly encouraged through the Bike Tour SP — which won an exclusive route to visit the main architectural and city design.
2. Cement and Concrete
Burnt cement and exposed concrete have become trends not only on the walls, for those who want a modern environment, but also on benches, vases, lamps and other decorative accessories.
This raw material has been consolidating itself as a durable option (due to its resistance), practical, economical and easy to apply. As it is made with mortar — which avoids the removal of natural elements and does not emit CO2 in the production process — installation is simple and ecological.
The material’s versatility has also increased: its use is made in finishing floors or walls in facades and external areas with various combinations of natural elements (such as stones or wood). In addition, the use of demolition bricks or geometric shapes also appeared a lot and are in vogue in pieces by several exhibitors, such as Dpot Object.
Those who want the rustic effect of the walls or facades without the work of this installation, can opt for wallpapers or panels that imitate the visual aspect of concrete — such as those exhibited by the artists Adriana and Carlota.
3. Retro/Vintage Style
Older pieces of established design, typical of the 60s and 70s, are no longer just a collector’s craze and are on the rise in the Design Weekend galleries. All of this is the result of the vintage wave, which came from abroad and hit the country with force since the 2000s.
At the festival, what predominated was a retro movement in the “mix & match” style, which proposes the reinterpretation of furniture and the aesthetics of the past by combining them with contemporary technology and design. The exhibition “Eternal Moderns”, which was one of the main events of the festival, explored this theme well with the construction of innovative environments.
Those who identify with the style can invest in some key pieces, such as sets of framed photos, antiques, wooden floors, trunks, dressers, armchairs, chairs with toothpicks. Check out some of the items exhibited at the festival by Moora.
4. Mixing materials
The reuse of raw materials, as well as their combination with other elements, was a strong trend at the Salão do Móvel in Milan — and that was eventually transferred to the Brazilian Design Weekend.
The use of techniques that fuse unusual materials and textures are striking in several pieces by exhibitors, such as Inês Schertel’s wooden and wool benches, the Callas Vase made of glass, brass and bone, by Paulo Goldstein, and the infinity of chairs or metal swings combined with nautical rope, from exhibitors such as Tidelli and Artefacto Beach&Country.
This mix of styles can be a good bet when decorating the house or apartment, by creating unique compositions and harmonizing the environment.
5. Appreciation of geometry
The sculptural forms of objects, furniture and decorative items were some of the most evident trends of Design Weekend in every day of the festival. In this edition, mathematics joined aesthetics to create innovative and very unusual compositions.
Irregular, symmetrical and three-dimensional elements, such as those used in rugs Botteh or polygonal support desk Dieedro, invited the public to perceive other aesthetic approaches, frameworks and spatial perceptions.
The objective is to seek inspiration in the rigid lines of geometry to apply its essence to architecture and the fine arts. This language — which unites different shapes, textures and sizes — often creates a modern and minimalist air in different spaces.
To add all this personality to your home decor, the tip is to look for pieces whose unique and surprising design is evident in the signature of its creator. These items are born from accurate studies so that they stand out in the composition of any environment.
Art, architecture, landscaping and fashion flirt with design all the time on Design Weekend trends — whether it’s creating furniture and patterns or collaborating with experts to expand the uniqueness of every item sold at the festival.
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