Understand what is Cost Per Click (CPC), Cost Per Thousand (CPM) and Cost Per Acquisition (CPA) and learn how to calculate each of the metrics
When placing an ad, you can choose from several ways of pricing; know the 3 most common and find out which one fits your company Cost Per Click (CPC), Cost Per Thousand (CPM), and Cost Per Acquisition (CPA) are billing methods commonly used by online media platforms. CPC is calculated by the number of clicks on […]